How to Make Money from Sponsored Pins on Pinterest: A Step-by-Step Guide

 Pinterest is more than a place to find ideas — it’s a powerful visual search engine where people actively look for products and solutions. Because users come to Pinterest ready to discover and buy, businesses are willing to pay creators to promote their products.

One of the easiest ways to earn money on Pinterest is through Sponsored Pins.

You don’t need millions of followers or viral posts. Even small Pinterest accounts can make money if they create helpful content and reach the right audience.

In this beginner-friendly guide, you’ll learn:

• What Sponsored Pins are
• How they work
• How to get brand deals
• How much you can earn
• Step-by-step instructions to get started

What Are Sponsored Pins?

Sponsored Pins are Pinterest posts that promote a brand’s product or service in exchange for payment.

Instead of paying Pinterest for ads, brands often pay creators directly to create pins that showcase their products.

These pins look natural in the Pinterest feed, which is why they perform well.

Example of Sponsored Pins

Examples include:

• A skincare brand paying you to post a beauty pin
• A home decor company sponsoring a room design pin
• A kitchen brand paying for a recipe pin
• A fashion brand sponsoring outfit ideas

Sponsored pins look like normal pins but include a small note such as:

“Sponsored” or “Paid Partnership”

This helps keep your content transparent and trustworthy.

Why Sponsored Pins Are Profitable

Sponsored Pins are popular because they can provide reliable and consistent income.

Here are the main reasons they work so well:

1. Pinterest Users Are Ready to Buy

Unlike other platforms, Pinterest users search for:

• Products
• Ideas
• Solutions
• Recommendations

This means brands see Pinterest as a high-conversion platform, making them willing to pay creators.

2. You Get Paid Upfront

Affiliate marketing only pays when someone buys a product.

Sponsored Pins often pay:

• Per pin
• Per campaign
• Per click
• Per engagement

This means you can earn money even if nobody buys.

3. Pins Keep Working for Months

One big advantage of Pinterest is that pins stay active for a long time.

A sponsored pin can continue getting:

• Views
• Clicks
• Saves

for months or even years, increasing your value to brands.

How to Get Sponsored Pins Deals

Many beginners think brands only work with big influencers.

That is not true.

Small Pinterest creators can get deals if they have consistent traffic and a clear niche.

Step 1 — Choose a Clear Niche

Brands prefer creators who focus on one topic.

Good niches include:

• Beauty
• Home decor
• DIY
• Fashion
• Fitness
• Blogging
• Kitchen ideas
• Digital products

A focused niche helps brands understand your audience.

Step 2 — Grow Your Pinterest Account

Before brands contact you, build your Pinterest presence.

Focus on:

Posting consistently

Try to post:

• 5–10 pins per day (ideal)
• Minimum 3 pins daily

Creating helpful content

Examples:

• Tutorials
• Product lists
• Guides
• Tips
• Comparisons

Step 3 — Reach Basic Traffic Goals

You do NOT need huge traffic.

Many beginners get deals with:

• 5,000 monthly impressions
• 10,000 monthly impressions
• 20,000 monthly impressions

Higher traffic means higher earnings.

Step 4 — Join Creator Marketplaces

Creator marketplaces connect brands with creators.

Popular platforms include:

• IZEA
• Aspire
• Fohr
• BrandSnob

Create a profile and include:

• Pinterest profile link
• Monthly views
• Engagement rate
• Niche description

Brands search these platforms for creators.

Step 5 — Contact Brands Directly

You can get sponsored pins faster by contacting brands yourself.

How to Find Brands

Search Pinterest for products in your niche and note the brands.

Examples:

• Beauty products
• Kitchen tools
• Home decor brands
• Fashion brands

Visit their website and look for:

Contact Page or Marketing Email

Example Email Template

You can copy this:

Hello,

My name is [Your Name], and I create Pinterest content in the [your niche] niche.

My Pinterest account receives around [X] monthly impressions, and I create high-quality pins that help users discover useful products.

I would love to collaborate with your brand and create sponsored Pinterest pins featuring your products.

Please let me know if you are interested.

Thank you.

How Much Can You Earn From Sponsored Pins

Your earnings depend on your traffic and niche.

Typical rates:

Beginner Creators

• $50 – $100 per pin

Growing Creators

• $100 – $300 per pin

Established Creators

• $300 – $1,000+ per campaign

Some creators earn hundreds or even thousands per month from sponsored pins.

How to Price Sponsored Pins

Pricing depends on:

• Monthly impressions
• Engagement
• Niche value
• Content quality

Simple Pricing Formula

A beginner pricing rule:

$10–$20 per 1,000 impressions

Example:

10k impressions = $100–$200

This makes pricing easier.

How to Create High-Converting Sponsored Pins

Not all pins perform well.

Follow these tips to get better results.

1. Use High-Quality Images

Your pins must look professional.

Good pins include:

• Bright colors
• Clear text
• Simple design
• Vertical layout

Pin size:

1000 x 1500 pixels

2. Write SEO-Friendly Descriptions

Pinterest is a search engine.

Use keywords in your description.

Example:

Bad description:

“Nice skincare product”

Good description:

“Best gentle skincare cleanser for glowing skin and deep pore cleaning”

3. Track Your Results

Brands like data.

Show them:

• Impressions
• Clicks
• Saves

Use Pinterest Analytics to track performance.

4. Always Disclose Sponsored Content

Pinterest requires transparency.

Add:

• Sponsored
• Paid Partnership
• Ad

Example:

“This pin is sponsored by [Brand]”

This builds trust.

Tools That Make Sponsored Pins Easier

These tools help you grow faster.

Canva

Use Canva to design:

• Pinterest pins
• Templates
• Graphics

Even beginners can create professional pins.

Tailwind

Tailwind helps you:

• Schedule pins
• Post consistently
• Save time

Consistency helps you grow faster.

Pinterest Analytics

Pinterest Analytics helps you see:

• Best pins
• Top keywords
• Traffic growth

This helps improve performance.

Beginner Mistakes to Avoid

Avoid these common mistakes:

Posting Random Content

Stick to one niche.

Mixed content confuses brands.

Low Quality Pins

Blurry or messy pins reduce trust.

Always create clean designs.

Inconsistent Posting

Pinterest rewards consistent creators.

Post regularly.

Expecting Fast Money

Sponsored pins take time.

Most creators start getting deals after 2–3 months of growth.

Final Thoughts

Sponsored Pins are one of the best long-term ways to make money on Pinterest.

You don’t need thousands of followers — you only need:

• Helpful content
• Consistent posting
• A clear niche
• Growing traffic

Start small, improve your pins, and contact brands regularly.

With time and consistency, Sponsored Pins can become a steady online income stream.